- Sporty Group’s For Everybody campaign, featuring Burna Boy, Asisat Oshoala and Kenneth Omeruo, won 15 awards at the 2026 w3 Awards
- The campaign secured Gold for Creator / Brand Collaboration and 14 Silver awards across categories including Music Video, Brand Storytelling and Sports and Entertainment
- Directed by Dave Meyers and produced by Sporty Studios with RadicalMedia, the campaign celebrated African talent, sport, music and culture
Sporty Group’s For Everybody campaign, featuring Nigerian singer Burna Boy and football stars Asisat Oshoala and Kenneth Omeruo, has won 15 awards at the 2026 w3 Awards.
The campaign, directed by renowned music video director Dave Meyers, received Gold in the Creator / Brand Collaboration category and 14 Silver awards across several categories.
Produced by Sporty Studios in collaboration with RadicalMedia, For Everybody was released in January 2026 to celebrate African talent, sport, music and culture through a star-studded cast of entertainers and athletes.
Burna Boy, a Grammy Award winner, headlined the campaign alongside Oshoala, a six-time African Women’s Footballer of the Year and two-time UEFA Women’s Champions League winner, and Omeruo, a Nigerian international and Africa Cup of Nations winner.
Other notable personalities featured in the production include Spanish international Nico Williams, Real Madrid midfielder Eduardo Camavinga, former Chelsea midfielder Michael Essien, Kenyan football captain Victor Wanyama and South African rugby star Cheslin Kolbe.
The 14 Silver awards recognised the campaign in categories including Music Video, Best Use of Cinematography, Brand Storytelling, Branded Content, and Sports and Entertainment.
The w3 Awards recognise excellence in digital creativity, online content and marketing. Entries are evaluated by an international panel of industry professionals from organisations including Netflix, the Smithsonian and Apple.
Speaking on the recognition, Sporty Group’s Vice President of Media, Marketing and Business Development, Elias Gallego, said the campaign was designed to reflect the company’s identity and values.
“When we released For Everybody, we wanted to create something that reflected who we are as a Group and what we believe in,” Gallego said, adding that the awards recognised the campaign’s storytelling, cinematography, music and sporting elements.
The Gold award in the Creator / Brand Collaboration category recognises partnerships that demonstrate authentic creator integration and audience impact. According to Sporty Group, the campaign aimed to deliver a creative production that resonated with Burna Boy and its target audience beyond conventional advertising.
Burna Boy, Asisat Oshoala among stars headlining Crash Games tournament
In a previous report by TheRadar, Nigerian singer Burna Boy and football star Asisat Oshoala were named among six global ambassadors featuring in SportyBet’s inaugural Crash Games World Championship, a 21-day competition offering nearly $100k in prizes to participants.
The tournament, which began October 14, 2026, also features DJ Khaled, South African rugby star Cheslin Kolbe, former South African footballer Benni McCarthy and Ivorian footballer Yan Diomande as ambassadors for the competition.
