- Rema was on a recent interview with Apple Music to discuss his latest album HEIS
- The popular superstar said he switched up his style of music because Afrobeats was getting boring
- Rema urges fellow artistes and fans to own and protect Afrobeats
During a recent interview with Apple Music on July 17, shared this thought as an inspiration behind his latest album, which is different from what fans are used to.
In his words, “Afrobeats was getting boring so I had to switch it up. They keep applauding and we will be watering it down until some people start winning our Afrobeats awards.
“With the success that has come to Afrobeats, I feel like we are listening to the voices of the world too much, ignoring the voices back home,” he added.
Similarly, 24-year old Rema reiterated his points at his listening party in London. The singer addressed the audience about the necessity of reclaiming Afrobeats.
The Edo-born artiste emphasised that artists cannot afford to play down the value of Afrobeats, or else they will lose their grip on it.
“We have to take our sh*t back, own it and protect it. The more we water it down, we make it easy for them to create it. Until people start winning Afrobeats awards, we will realize we've indirectly sold ourselves;” he reiterated.
Rema recently released his Sophomore album HEIS on July 11. The music project reintroduced a different version of the artiste. Away from his usual romantic bouncy beat, he explored a fast paced, heart racing and energetic rhythm on his latest work.
The album currently has 12.3 million streams on Spotify Nigeria to become the second biggest first-week streams of all time.
Album Review: “HEIS” is Rema’s monotonous outburst for recognition
Earlier, TheRadar reviewed Rema's album. It solidified an evolution in the 24-year-old's artistic journey, but it signaled a monotonous outburst to seek recognition.
Considering the title of the album and its meaning, Rema, born Divine Ikubor, made a rather bold declaration of himself as “number one” in the music game - which is quite controversial.
