- HEIS fails to reinforce Rema’s argument for recognition
- Most of the tracks seem monotonous, except for the infectious melody from “Yayo”
- Collaborations from Odumodublvck and Shallipopi didn’t salvage the album either
The album, which was released on July 11, solidifies an evolution in the 24-year-old's artistic journey but it signals a monotonous outburst to seek recognition.
Considering the title of the album and its meaning, Rema, real name Divine Ikubor, made a rather bold declaration of himself as “number one” in the music game - which is quite controversial.
His lyrical statements such as “I go prove to them who badder”, No more big 3 na Big 4” “E dey pain dem”, “the way I run my things, na dem they copy me” and “Shey you wan gatekeep who dey jump fence.” also captured his undeniable confidence.
These lines displayed his intoxicating desire and unnecessary pressure to be included in the ranks of Afrobeats stars like Davido, Burna Boy and Wizkid (often referred to as the Big 3).
Superstar singer, Rema
It is either there is a perceived ‘notion’ that his superlative talent and art is downplayed in the industry or he considers himself qualified for an elevated status. Regardless, respect is certainly not forced down people’s throats; it is earned.
The record-breaking artiste, no doubt has undeniably made his mark in the Afrobeats space with his unique voice, distinct sound and achievements. We have seen significant growth in his music and style. His song “Calm Down” featuring Selena Gomez claimed the most weeks ever spent on Billboard’s Pop Airplay chart and made history by becoming the first ever number-one hit on the official MENA chart. It is also comfortably the biggest Afrobeats song, with the billions of streams that it has amassed.
Indeed, amongst many other feats in the last five years, Rema’s list of incredible achievements and successful hits holds water. His recent project, HEIS, surely poses great potential, but it failed to elevate him to the self-acclaimed “number one.”
Reviewing Rema’s 'HEIS' album
The album opens with “March Am”, a heart-racing and fast-paced up tempo, borrowed from the psychedelic rock and hyper pop genre, highlights his ability to conquer obstacles and be in charge. The monotonous and repetitive vocals is also evident in “Azaman”, the second track that hails high profile individuals. Both follow a chest-pumping rhythm, fast drumming and breathless vocals from the artiste.
On “Hehehe”, Rema, in a condescending manner, laughs at his supposed “enemies” Here, he boldly makes a statement to say, “No more big 3, it’s big 4”. The Mavin/Jonzing World act dares to go any length with anyone who has a contrary opinion. His tone is carefree and overconfident. This is also monotonous on “Ozeba” - a Benin word meaning “Trouble”, which is an indirect homage to his roots. The repetitive chorus geared a heart-pumping and fast-paced tempo, but that’s really what it is. No depth.
Despite the collaboration with Shallipopi and Odumodublvck on Benin Boys and War Machine, respectively, it doesn’t salvage the monotony in their vocals.
HEIS and Yayo tracks, however, saved the day with their uniqueness. For example, Yayo brings a familiar use of log drums and sound, which is associated with Asake and Magicsticks. The infectious melody is bouncy and lively. On HEIS, Rema undeniably imbibed an African and authentic flavour. The backup singers also made it one of the most memorable tracks to hold on to.
The album, in its entirety, is an unnecessary attempt to prove his worth in the industry. In addition to the monotonousness that clouded his lyrics, themes like “sexualisation of women,” “showing off luxurious lifestyle,” “money,” and “arrogance,” amongst others, dominated his pen game. A little more depth would have helped.
Analysing Rema’s journey so far, it might be fair to say that he can demand to be head-to-head with Nigeria’s Big 3 (Davido, Burnaboy, and Wizkid), but his HEIS album failed to strongly reinforce his argument or earn him the status.
Ayra Starr solidifies her superstar status with sophomore album 'The Year I Turned 21'
Meanwhile, TheRadar earlier reviewed Ayra Starr’s sophomore album ‘The Year I Turned 21.’ The project solidified her status as a formidable force in the industry, garnering over 200 million streams in its first week and making her the ultimate Gen Z pop star.
The album contained 14 tracks and featured numerous music stars, including Seyi Vibez, Asake, Anita, Coco Jones, Giveon and Milar.
