- Without mincing words, Afrobeats singer Davido’s approach to brand ambassadorship always set him apart in the music scene
- Over the years, Davido has expanded beyond his music to become the most endorsed Nigerian singer by brands
- Whether it is his style of partnership or his availability, TheRadar spotlighted notable moments Davido signed multi-million naira endorsement deals
Afrobeats sensational singer David Adeleke, popularly known as Davido, has proven his worth over the years by partnering with businesses through endorsement deals.
With his solid fanbase and social media presence as one of the most followed Nigerian celebrities, Davido always attracts mouth-watering endorsement offers.
On this piece, TheRadar spotlights notable moments Davido signed endorsement deals to become the most endorsed Nigerian singer of all time. From Puma, to Martell, to Munch It, and Viva, Davido represents these businesses with as much passion as he does to his music.
10 times Afrobeats singer Davido signed notable endorsement deals
- Pepsi brand ambassador (2013)
In 2013, Davido signed a two-year contract with Pepsi as an ambassador alongside his colleagues, Wizkid, Tiwa Savage and Seyi Shay. The deal was part of Pepsi’s commitment to providing pleasure and entertainment for its fans.
- Infinix brand ambassador (2018)
In 2018, one of Nigeria’s leading smartphones, Infinix Mobile, announced Davido as its brand ambassador in a colourful event in Lagos. Each device was created to help fans feel closer to the singer.
- TravelBeta brand ambassador (2019)
Popular online travel and tour company, TravelBeta signed Davido in 2019 as its first official brand ambassador. The endorsement deal saw the singer represent the brand via its marketing campaigns and promotions.
- 1XBET brand ambassador (2021)
Davido is also popular for representing the global sports betting company, 1XBET. The Afrobeats singer has been consistent in the deal since 2021 and he uses his influence to also push the business.
- Martell brand ambassador (2021)
In April 2021, Davido partnered with Martell in an international deal reportedly worth over $5 million, which made it the first ever $5 million deal in Africa till date.
- Wema Bank brand ambassador (2021)
In 2021, the Unavailable Crooner was unveiled as the brand ambassador for Wema Bank’s digital platform ALAT. This endorsement came weeks after Davido’s controversy to raise N120 million before his 29th birthday. Davido had posted his account number asking friends and fans to donate for his birthday. Subsequently, Davido gave the money raised from the donations to orphanages across the country.
- Puma global brand ambassador (2021)
Davido joined the global brand ambassadors of international sports company, PUMA in 2021. With a track record in his ambassadorial role, the singer and the company recently launched a new collection dedicated to Davido.
- Munch It brand ambassador (2021)
Davido became the first-ever brand ambassador for popular snack brand, Munch It. Riding on the singer’s influence and fanbase, Munch It used Davido as the official face of its brand across social and digital campaigns.
- Aspira Viva Plus detergent Brand ambassador (2021)
Adding another feather to his line of endorsement, Davido joined the Viva family as one of its brand ambassadors. The singer was unveiled in Lagos to represent Aspira’s Viva Plus Laundry Sanitiser detergent powder.
- GAC Motors brand ambassador (2024)
This is one of the most recent endorsements of the Afrobeats singer. The singer took to his official Instagram page in July to share his new partnership deal with GAC Motors.
"Where is Wizkid?" Davido performs at UNGA for Elumelu's UBA [Video]
Earlier, TheRadar reported that popular Nigerian singer David Adeleke, popularly known as Davido, recently performed at an official event during the United Nations General Assembly (UNGA) in New York, USA.
The performance was said to mark his performance debut at the gathering, which is for Tony Elumelu's United Bank for Africa (UBA).
Davido, during a cocktail party at the same event, was also spotted with Tony Elumelu and this raised speculations and curiosity as to what happened to Wizkid’s previous ambassadorship with the billionaire.
