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X is retiring creator revenue sharing. What Nigerian creators should know

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Woman using a laptop and smartphone for social-media work, used as illustrative creator-economy imagery.A woman works with a laptop and smartphone on social-media content. Photo: Plann/Pexels. Illustrative image, not an X creator or programme participant.

• X stopped taking new Creator Revenue Sharing enrolments on 7 August and says the programme will retire on 7 September 2026.

• Existing Revenue Sharing members are due to keep earning through 7 September, while X says access for them to apply to Original Content Rewards begins rolling out from 8 September.

• Nigeria is on X’s availability list, but meeting the new programme’s stated thresholds does not guarantee entry, a payout or any particular earnings.

For creators who have spent months watching impressions climb, a small policy notice can feel louder than a trending post. X has started moving away from its old Creator Revenue Sharing programme and toward something it calls Original Content Rewards.

The change matters because the old name, the old requirements and the new application path are now overlapping on timelines. The story is not that every Nigerian creator is suddenly getting paid. It is that the platform is changing the door, and creators need to know which door they are actually looking at.

The dates on the calendar

According to X’s Creator Revenue Sharing help page, new enrolments stopped on 7 August 2026 and the programme is scheduled to retire on 7 September. Existing members are expected to continue earning through that date, with final old-programme payout dates listed by X. From 8 September, X says it will begin rolling out access for existing members to apply to Original Content Rewards.

The new hurdle is different

X says applicants for Original Content Rewards must be at least 18, based in a supported country, in good account standing, subscribed to an eligible Premium plan, and actively posting original content. Its current stated thresholds include at least 500,000 verified-user Home Timeline impressions in the previous 90 days and 500 verified followers. Nigeria appears in the programme’s supported-country list.

Original is the real keyword

The platform says a creator’s own writing, filming, design, expertise or perspective can count as original. It also says copied posts, minimally changed material, mostly aggregated content and cross-platform reposts by someone other than the original author do not count. That puts the focus on contribution, not just volume—and it makes clean credit and real context more important for anyone building a creator identity.

Eligibility is not a promise

X says clearly that meeting the criteria does not guarantee admission. Approved accounts also have to keep meeting programme requirements, while qualified impressions and platform rules determine whether content is eligible for rewards. In other words, the announcement explains a pathway; it does not offer a pay cheque.

The next creator opportunity on X may be less about chasing the old programme’s label and more about proving that a voice is genuinely yours when the platform starts checking.

Also read: Who owns a Nigerian song after it blows up? Why rights data matters before the next stream

Also read: Apple has changed App Store pricing in some African markets. What Nigerian developers should check

Does the new X programme make originality feel more valuable, or simply harder to prove? Tell us in the comments.

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Tomiwa LatundeEditor

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