-1737446958351-644038352.png&w=1920&q=75)
- Melania Trump launches $MELANIA coin on the eve of Donald Trump's inauguration as the 47th U.S. President
- The launch follows the launch of the $Trump coin, marking the family’s deeper embrace of digital assets
- $MELANIA achieves a $1.7 billion valuation with a 50.09% price increase in 24 hours
On the eve of Donald Trump’s inauguration as the 47th President of the United States, incoming First Lady Melania Trump unveiled her cryptocurrency, $MELANIA.
The announcement marks a significant development in the Trump family’s increasing embrace of digital assets following the earlier release of the $Trump cryptocurrency.
Taking to social media platform X on Sunday, January 19, Melania Trump shared, “The Official Melania Meme is live! You can buy $MELANIA now.”
According to its official website, the $MELANIA coin operates on the Solana blockchain, a high-performance network known for its speed and scalability.
The website also emphasises that the coin is “not intended to be, or the subject of, an investment opportunity or a security,” a disclaimer echoed on the $Trump cryptocurrency platform.
Trump family's crypto ecosystem
Donald Trump’s stance on cryptocurrencies has undergone a dramatic transformation. Once dismissing them as a “scam,” the former president shifted his perspective during his 2024 campaign, becoming the first presidential candidate to accept crypto donations.
He further pledged to establish a strategic Bitcoin reserve and appoint crypto-friendly financial regulators, signalling a pro-crypto policy direction.
These moves have ignited optimism in the digital asset market, with Bitcoin reaching unprecedented heights.
Following Trump’s victory, Bitcoin surged to $107,000, while other cryptocurrencies like Dogecoin, championed by Elon Musk, have also seen significant gains.
$MELANIA and $Trump Market performance
Market data highlights the strong performance of the Trump-backed cryptocurrencies.
As of Monday, January 20, the $Trump coin boasts a market valuation of $12 billion, while $MELANIA has quickly reached a valuation of $1.7 billion, according to CoinMarketCap.
The $MELANIA coin experienced a 50.09% price surge in the past 24 hours, trading at $11.02 with a circulating supply of 62.21 million tokens. This growth underscores the market’s enthusiasm for the Trump family’s foray into blockchain technology.
Crypto under the Trump administration
The Trump administration’s favourable stance on cryptocurrency is a sharp departure from the regulatory approach taken during President Joe Biden’s tenure.
The Biden administration cracked down on the industry, citing fraud and money laundering concerns, and subjected major exchanges to lawsuits.
In contrast, the Trump administration is expected to roll back stringent regulations, creating a more crypto-friendly environment.
The crypto community has celebrated this shift, as seen during the recent “Crypto Ball” in Washington, D.C., hosted by incoming AI and crypto czar David Sacks.
The event brought together prominent blockchain advocates and highlighted the industry’s growing influence on finance and policy.
A new chapter for digital assets
Melania Trump’s $MELANIA coin adds a unique dimension to the Trump family’s expanding cryptocurrency portfolio.
With a pro-crypto administration now in place, the digital asset industry anticipates significant policy changes that could foster innovation and growth.
As the Trump presidency begins, the global crypto market will closely monitor the administration’s approach to regulation and its broader impact on blockchain technology.
Melania’s entry into the crypto space reflects the increasing mainstream acceptance of digital currencies and their role in shaping the future of finance.
Donald Trump’s net worth surges by $868 million in 1 day
Meanwhile, TheRadar earlier reported that President Donald Trump experienced a remarkable $868 million increase in net worth in just one day, pushing his total wealth to $7 billion.
The significant spike, which occurred days before his inauguration, was fueled by a sharp rally in the stock price of his media company, Trump Media & Technology Group.